MariaGrazia — Magento Italian Coffee Store UK
UK market launch for a family Italian coffee roaster
In the hills between the sea and mountains of southern Italy, a small family coffee roastery has been roasting beans using the same traditional method passed down through generations. MariaGrazia is that roastery's brand — built on decades of craft and expanded first into the German market, then to the UK.
Manuela came to open-ecommerce.org to build the UK Magento store: a clean, brand-focused ecommerce shop that presented MariaGrazia's story and product range to British coffee buyers, and that she could manage herself.
What We Built
The project delivered a complete UK Magento store built around the MariaGrazia brand's Italian heritage and quality positioning:
- Responsive Magento store with a custom theme reflecting the brand — the story of traditional Italian roasting, family craft, and artisan quality communicated through the design and content of every page
- Product catalogue covering MariaGrazia's full range of Italian coffee beans, blends, and accessories, structured for a UK audience discovering the brand for the first time
- UK market configuration: GBP pricing, UK payment gateway integration, and shipping options configured for the British market
- Brand storytelling built into the site structure — the family origin story, the traditional roasting method, and the regional Italian provenance are central to the homepage and product pages
- CMS training so Manuela could manage the UK store independently — adding products, updating content, and processing orders without developer support
Frequently Asked Questions
- How quickly can a Magento store be launched?
For a focused product catalogue with a clear brief, around four weeks from kickoff to go-live. MariaGrazia's UK store was built and launched in approximately that time.
- Does Magento work for artisan food and drink ecommerce?
Yes. Magento's product management, shipping configuration, and CMS tools handle food and drink retail well — from a single-product specialist to a multi-range food business.
- Can I manage a Magento store myself?
Yes. CMS training is included in every project. Manuela manages the UK store independently — adding products, updating content, and processing orders without developer support.
About This Project
| Client | Manuela (mariasole.co.uk) |
| Sector | Artisan Italian coffee, food retail — UK market |
| Platform | Magento — responsive ecommerce |
| Features | Responsive theme, brand storytelling, coffee product catalogue, UK payment gateway, shipping, CMS training |
| Delivered | August 2015 |
| Delivered by | open-ecommerce.org — a London worker co-operative |
We build Magento ecommerce stores for independent retailers across the UK. Read more about our Magento ecommerce service or get in touch to discuss your project.
- Client: Manuela (mariasole.co.uk)
- Category: Magento ecommerce, artisan food
- Sector: Italian coffee, UK market
- Delivered: August 2015
- Responsive Magento Theme
- Brand Storytelling
- Coffee Product Catalogue
- UK Payment Gateway
- Shipping Configuration
- GBP Pricing
- CMS Training
- SEO Setup












