PCR Limited — Corporate WordPress Site

Corporate website for a commodity trading software company

PCR Limited was established in 1980 to supply model-based forecasting services to commodity traders and industry purchasing departments. From complex model-solution software, the company expanded into a range of commercial applications for the commodity sector. They needed a professional corporate WordPress site that presented their software products and custom development services clearly to industry buyers — communicating decades of specialist experience to a technical, evaluating audience.

The Challenge

A specialist software company serving commodity traders faces a specific credibility challenge online. Their clients are technical decision-makers evaluating a long-term software supplier — the website needs to reflect the professionalism and longevity of the business, not look like a brochure assembled quickly. PCR needed a site that structured their product range and custom services clearly, without the complexity of a large CMS that would require ongoing technical support to maintain.

With a client base accustomed to evaluating software on capability and reliability, the site needed to present each product clearly, differentiate standard packages from custom development work, and give prospective clients a direct route to an enquiry without unnecessary friction.

What We Built

We built a corporate WordPress site structured around PCR's product range and service offer:

• Responsive WordPress theme adapted to PCR's brand — clean, professional presentation appropriate for a B2B software audience
• Product and service pages organised to present the commodity software portfolio and distinguish standard products from custom development services
• Contact and enquiry forms configured for a B2B software enquiry workflow
• Content management system with training — PCR's team could update service descriptions and publish news independently from day one
• SEO basics at launch — page titles, meta descriptions, and site structure aligned with commodity trading software queries
• Browser compatibility across the environments used by PCR's industry audience

Frequently Asked Questions

Can WordPress work for a B2B software company website?

Yes. WordPress is well-suited for corporate brochure sites in technical sectors — it provides clean content management, reliable hosting options, and sufficient flexibility to structure a software product catalogue clearly. The focus for a B2B site is professional design and clear content, not ecommerce complexity.

How do you structure a WordPress site for a specialist technical business?

We start from the structure the client's audience needs — in PCR's case, a clear distinction between standard software products and custom development services. The design follows the content, not the other way around.

Is CMS training included with a WordPress build?

Yes. For every WordPress build we train the client to manage their own content from day one — adding pages, updating service descriptions, and publishing news without needing a developer.

About This Project

We build WordPress sites for professional services businesses, software companies, and B2B organisations. Get in touch to discuss your requirements.