Ecommerce Consultancy
Honest advice from developers who have built it themselves
Consultancy is only useful if the person giving the advice has actually done the work. We have been building ecommerce and web applications since 2009 — Magento 1, Magento 2, WordPress, custom PHP — and we advise from direct experience, not from a framework we learned on a course. That means we can tell you what a Magento 2 migration actually costs, what will go wrong with a Shopify store at scale, and which technical shortcuts will become expensive problems in two years.
We work with businesses at different stages: those just starting out who need help choosing the right platform, established stores that need a fresh set of eyes on what is holding them back, and organisations planning a major rebuild who want independent validation of their approach before committing the budget.
Starting an ecommerce business — what to do first
The most expensive mistake in ecommerce is choosing the wrong platform before you understand your requirements. A Shopify store built for a business that will need B2B pricing, complex catalogues, or high-volume wholesale in two years is a rebuild waiting to happen. We help new businesses set the right foundations: platform selection, hosting architecture, payment gateway choice, and a realistic roadmap from first sale to scaled operation. The goal is to make sure the decisions you make on day one do not become technical debt on day 500.
Ecommerce health check
If your store is underperforming — slow, poorly ranked, converting at below industry average, or losing customers at checkout — the cause is usually identifiable. We audit your store systematically: technical performance and Core Web Vitals, SEO health, checkout flow and mobile experience, catalogue structure, and security. The output is a prioritised report that separates what is broken and urgent from what is an improvement opportunity. We also benchmark against competitors so you can see where the gaps are relative to who you are actually competing with.
Platform migration and technical strategy
Platform migrations are among the highest-risk decisions in ecommerce. Done correctly, a migration to Magento 2 can unlock B2B functionality, performance improvements, and long-term cost savings. Done badly, it can damage search rankings, break integrations, and cost three times the original budget. We advise on migration strategy — whether to migrate, when to migrate, and how to scope and execute it — and we can lead or support the technical delivery. We have migrated Magento 1 stores, Shopify stores, and custom-built systems to Magento 2, and we know where the problems hide.
Frequently Asked Questions
What does an ecommerce consultancy engagement look like?
It starts with a discovery session — we review your current setup, understand your business goals, and identify the specific problem you need solved. From there the engagement could be a one-off technical audit, a platform selection report, an ongoing advisory retainer, or a roadmap leading into a development project. We scope it to what you actually need.
Can you advise on whether to migrate from Magento 1 or Shopify to Magento 2?
Yes. Platform migration decisions are one of the most common consultancy requests we receive. We assess your current platform's limitations, your catalogue complexity, your B2B or wholesale requirements, your budget, and your internal capacity — and give you a clear recommendation with realistic cost and timeline estimates for each option.
What is an ecommerce health check?
An ecommerce health check is a structured audit of your online store covering technical performance, SEO, conversion rate, checkout flow, mobile experience, and security. The output is a prioritised report: what is broken and needs fixing now, what is underperforming and should be improved, and what opportunities exist that are currently being missed.
Do you work with businesses that already have a developer?
Yes. We often work alongside in-house developers or other agencies as a specialist resource — providing Magento 2 expertise, reviewing code, advising on architecture decisions, or acting as a technical lead on a project where the existing team needs support.
How much does consultancy cost?
A focused ecommerce health check or platform selection report is typically a fixed-price engagement. Ongoing advisory retainers are charged at a monthly rate depending on scope and availability required. We quote before we start — there are no open-ended billing surprises.