Search Engine Optimisation
SEO built in from the start, not bolted on at the end
Most web agencies treat SEO as an optional extra. We treat it as part of how a website is built. Every site we deliver has clean URL structure, correct heading hierarchy, fast load times, canonical tag management, structured data markup, and a connected Google Analytics and Search Console setup. If your site is not structured for search engines from the ground up, no amount of keyword work will fix it.
Beyond the technical foundation, we offer keyword research, content strategy, ongoing SEO audits, and monthly retainers for clients who want continued support. We have ranked sites in competitive UK markets — including top-three organic results for ecommerce queries in London — and we are honest about timelines and what is and is not achievable.
Keyword strategy and campaign planning
Good SEO starts with understanding what your potential customers are actually searching for — not what you think they are searching for. We research the terms your audience uses, evaluate competition levels, identify gaps your competitors are missing, and build a prioritised keyword map around what is realistically winnable for your site at its current authority level. From there we design a content and technical plan that addresses both quick wins and longer-term ranking opportunities.
Technical SEO and traffic growth
Ranking well requires both technical health and content quality. On the technical side we address crawlability, indexation, page speed, mobile optimisation, structured data, and internal linking. On the content side we identify pages that need expanding, new pages that should be created, and existing content that is cannibalising keyword rankings by competing with itself. We have ranked Magento 2 ecommerce stores, WordPress sites, and bespoke PHP applications — the technical approach differs between platforms, and we know each one well.
Measurement and reporting
SEO without measurement is guesswork. We set up Google Analytics 4 and Search Console on every project, establish a baseline before any changes are made, and track rankings, organic traffic, and conversions month by month. For ongoing clients we deliver a monthly report that focuses on what changed, why, and what we are doing next — not a dashboard dump of vanity metrics. If something is not working, we say so and change the approach.
Our SEO Process
When you engage us for SEO — whether a standalone audit or an ongoing retainer — here is what the engagement looks like.
We begin with a full technical audit: crawl errors, indexation issues, page speed, mobile usability, structured data gaps, and canonical configuration. This gives us a baseline and surfaces any technical problems that must be fixed before content or link work will have meaningful effect. There is no point building links to a site that Google cannot crawl properly.
Next we carry out keyword research: mapping the terms your customers actually search for against where your site currently ranks, identifying gaps between your content and what is being searched, and prioritising opportunities based on your domain authority and the competition level for each term.
From that research we produce a prioritised action plan. Actions are grouped by effort and expected impact — quick technical fixes first, content improvements next, longer-term authority-building last. We are honest about which items produce results in weeks and which require sustained effort over months.
For ongoing retainer clients, we execute that plan month by month, report on what changed and why, and adjust the strategy based on what the data shows. We track rankings, organic traffic, click-through rates from search, and conversions — not just raw traffic volume, which flatters bad work.
Ecommerce SEO
Ecommerce sites have specific SEO challenges that brochure websites do not. Faceted navigation — the filtering system on category pages — can generate thousands of duplicate URLs that confuse search engines and dilute crawl budget. Product pages need structured data markup to appear in Google Shopping and rich results. Category page optimisation is often more impactful than individual product page work, because category pages can rank for broader, higher-volume terms.
We have deep experience with Magento 2 SEO, which has specific configuration requirements: canonical tag management for layered navigation, XML sitemap configuration, URL key optimisation, and product schema implementation. We have also optimised WooCommerce sites and bespoke PHP ecommerce builds — the platform differs but the principles are the same.
For large catalogues with hundreds or thousands of products, crawl budget management becomes important. Not every URL on your site needs to be crawled on every pass. We configure robots.txt, sitemaps, and internal linking to direct Google's crawl budget towards the pages that matter most for your ranking goals. A well-configured Magento 2 store can maintain excellent crawl efficiency even with tens of thousands of indexed URLs.
SEO Pricing
We charge for SEO work in two ways: a fixed price for standalone audits, and a monthly retainer for ongoing support.
A standalone SEO audit covers technical health, keyword opportunity mapping, competitor analysis, and a prioritised action plan. It is priced based on site size — for most small to medium sites it takes one to two days of analysis. The deliverable is a document you can act on yourself or hand to any developer. It does not commit you to any ongoing work with us.
Monthly retainers for ongoing SEO work scale from maintenance and monitoring on an already-optimised site, up to active campaigns including content production and link building outreach. We do not lock clients into long contracts. Most retainers run month-to-month after an initial three-month period. We would rather earn your continued business by producing results than by holding you to a contract.
To discuss your site and get a realistic estimate, get in touch.
Frequently Asked Questions
Do you include SEO in every website you build?
Yes. Clean URL structure, correct heading hierarchy, page speed, canonical tags, schema markup, and Google Analytics setup are part of every project we deliver. SEO is not an optional add-on — it is part of how we build.
Do you offer standalone SEO audits?
Yes. We audit existing websites for technical SEO issues, content gaps, keyword opportunities, and competitor positioning. The deliverable is a prioritised action list — not a 50-page PDF full of generic advice. We focus on what will actually move the needle for your specific site.
How long does SEO take to show results?
Technical fixes — speed, indexation, structured data — can show results within weeks. Content and authority-building take longer: three to six months to see meaningful movement on competitive terms. We set honest expectations at the start and track progress monthly.
Do you do Magento SEO specifically?
Yes. Magento 2 has specific SEO considerations: layered navigation generating duplicate URLs, canonical management for category and product pages, structured data for products and reviews, and crawl budget optimisation for large catalogues. We have ranked Magento stores for competitive ecommerce terms in the UK market.
What does ongoing SEO support include?
Monthly retainers typically cover technical monitoring, content recommendations, keyword tracking, link building outreach, and a monthly report with clear metrics. We do not lock clients into long contracts — if the work is not producing results, you should be free to stop.